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Tech-Driven Traffic Monetization

Onboarding of Clients

Getting the most from your traffic

Taking advantage of our mobile traffic routing technologies is easy: The process from start to finish is shown below.

Phase 1

Integration

S2S postback integration

Campaign link generation

Setup of stats panel account

Live test

Sign Insertion Order

Phase 2

Run Traffic

Send traffic

Optimizer routing your traffic to the best offer

Conversions are being postbacked to you in realtime

Review results in Insights and your own tracker

Push more traffic on your strongest segments

Repeat

Phase 3

Payout

Reconcile stats

Send invoice

Receive wire

How it Works

What happens when a user clicks on an ad? Each step in the traffic conversion process is explained below.

1

User visits publisher website

Ad delivery

Publisher website determines space for ad display (e.g. pop-under)

2
3

Requests

User browser requests ad delivery from msales

Server

Using Amazon's latency based routing, the "closest" server in the msales server network handles the request

4
5

msales Optimizer

All available metrics for the user are gathered (e.g. OS, geolocation, carrier, browser, etc.)

Detect

The msales Optimizer attempts to detect and block any bot/botnet/false requests

6
7

Select

The msales Optimizer will select all eligible ad/products from the entire global portfolio based on publisher-defined criteria

Evaluate

The msales Optimizer evaluates in real time the best performing ad/product

8
9

Delivery

The selected ad/product content is delivered to the user's mobile device using compression to speed up load times

Conversion

user interacts with the product and triggers a conversion event (i.e. downloads an app)

10
11

Payout

The payout to the publisher is transmitted in real-time to the publisher's tracking software, and payouts are updated in the stats panel of msales Insights