Tech-Driven Traffic Monetization
Onboarding of Clients
Getting the most from your traffic
Taking advantage of our mobile traffic routing technologies is easy: The process from start to finish is shown below.
Phase 1
Integration
S2S postback integration
Campaign link generation
Setup of stats panel account
Live test
Sign Insertion Order
Phase 2
Run Traffic
Send traffic
Optimizer routing your traffic to the best offer
Conversions are being postbacked to you in realtime
Review results in Insights and your own tracker
Push more traffic on your strongest segments
Repeat
Phase 3
Payout
Reconcile stats
Send invoice
Receive wire
How it Works
What happens when a user clicks on an ad? Each step in the traffic conversion process is explained below.
User visits publisher website
Ad delivery
Publisher website determines space for ad display (e.g. pop-under)
Requests
User browser requests ad delivery from msales
Server
Using Amazon's latency based routing, the "closest" server in the msales server network handles the request
msales Optimizer
All available metrics for the user are gathered (e.g. OS, geolocation, carrier, browser, etc.)
Detect
The msales Optimizer attempts to detect and block any bot/botnet/false requests
Select
The msales Optimizer will select all eligible ad/products from the entire global portfolio based on publisher-defined criteria
Evaluate
The msales Optimizer evaluates in real time the best performing ad/product
Delivery
The selected ad/product content is delivered to the user's mobile device using compression to speed up load times
Conversion
user interacts with the product and triggers a conversion event (i.e. downloads an app)
Payout
The payout to the publisher is transmitted in real-time to the publisher's tracking software, and payouts are updated in the stats panel of msales Insights