Alexander Monsma is the Head of Sales & Marketing at msales, the first programmatic monetization solution for worldwide traffic. Alexander comes from a strong sales background where he, with his hands-on approach, developed his knowledge of the online advertising industry. Integrity and respect are his key values which reflect in his work.
Our core business is monetizing traffic on a performance basis with our in-house state of the art algorithm driven routing. All countries, all devices and all operating systems 24/7.
Our tech and internal operations are the focus of the company, which got us working with partners of the highest level in the industry.
Everyone who is active with traffic, We work with affiliate networks, ad networks, media buyers, publishers and advertisers alike. From low to high performance segments, remnant and redirect traffic.
Our focus is to convert every single click, anywhere on this planet. Regarding growth I’ve seen the gulf regions coming up in volume.
Stick to your core business, while being open for improvement and innovation. Be compliant and test and test and test some more.
I think that cross device targeting, location and time relevancy will be part of the big themes in 2016.
Programmatic will always have the upperhand with the right approach. It’s less time consuming and thus scalable. I think that the limitations for programmatic ads are just for niches.
Mobile web is currently the leader at least for us, in-app is a big and interesting market in which we want to expand further.
Our team feels less like a team and more like a family. Our team is constantly developing according to personal skill sets, interests and requirements for our next objectives. Switching teams and desks is not something unfamiliar at msales.
Notes, funny enough as it’s so basic but definitely my most used app then Uber and Spotify
I don’t have any smart appliances at home, but I think that the Internet of things is perhaps the most underrated development to affect our lives and our behaviour. Our mobile devices will slowly turn into remote controls for our surroundings. Now imagine the possibilitIes this brings for the mobile advertising industry.
This article first appeared on the mobyaffiliates blog here:
msales is the leading programmatic traffic monetization platform for affiliate networks, ad networks and large publishers. By running 3,000 direct offers against 10’s of thousands of indirect targets, the platform is constantly auto-optimizing the traffic flow. The smart algorithms take into account all available metrics, simultaneously generating the highest yield for publishers and delivering the best quality traffic to advertisers.
Combining global reach with access to almost all offers in the market, msales’ German-made intelligent adserver technology guarantees to always find the sweetspot for your traffic – evaluating more than 16mio cross combinations in less than 50ms for every single click.