PerformanceIN reveals the final contenders for the first-ever European Performance Marketing Awards, ahead of the debut ceremony in Amsterdam’s Grand Hotel Krasnapolsky on July 4 co-hosted with Performance Marketing Insights: Europe
For the first time, the Performance Marketing Awards goes beyond the borders of the UK, now shining a light on the European market.
All of the listed companies represent some of the finest examples of performance marketing within the continent, all connected via the ‘pay-on-results’ ethos.
With 22 accolades open to the competition, a broad range of companies will be rewarded for their stellar work over the last year.
The Innovation categories seek standout companies in the publisher, network, agency and ad tech space, showcasing successful entries from European exclusives as well as some faces familiar to the Awards’ UK ceremony.
Members of the judging panel commented on the calibre of entrants to the first European Performance Marketing Awards, what the awards mean for the industry, and the pride that should be felt by those shortlisted.
“The overall quality of the entries was very high and the participants were able to demonstrate a strong capacity to innovate and their ability to drive impressive results for their partners and clients. Making it on the shortlist is great recognition for the work that has been done; it honours the most interesting and exciting marketing campaigns that we’ve seen across Europe over the last year.” – Anne-Marie Schwab, general manager and vice president RetailMeNot, France.
“It’s been a great experience to be one of the judges for this year’s awards. I was really excited by the high standard of the entries and incredible level of innovation across the campaigns. There was a fantastic breadth of countries in Europe who entered the awards and those short-listed should feel very proud of what they have achieved, especially considering the strong competition.” – Dora Michail, senior director of audience solutions, Yahoo EMEA.
“With constant change and innovation in the digital marketing space, its great to the see the Performance Marketing Awards launch across Europe; recognising and sharing best practice. As a judge, I was impressed with the breadth and calibre of entries, showing real impact on business performance right across Europe.” – Graham Wylie, senior director of global marketing at AppNexus.
The first ever European performance marketing champions will be crowned on the evening of July 4, bringing an end to day one of Performance Marketing Insights: Europe in the heart of the Dutch capital.
msales is the leading programmatic traffic monetization platform for affiliate networks, ad networks and large publishers. By running 3,000 direct offers against 10’s of thousands of indirect targets, the platform is constantly auto-optimizing the traffic flow. The smart algorithms take into account all available metrics, simultaneously generating the highest yield for publishers and delivering the best quality traffic to advertisers.
Combining global reach with access to almost all offers in the market, msales’ German-made intelligent adserver technology guarantees to always find the sweetspot for your traffic – evaluating more than 16mio cross combinations in less than 50ms for every single click.